The analysts and media entered a dark room set up like a nightclub at the Westin in Rosemont and were offered wine, drinks and kabobs.
A background screen displayed a video by the Black Eyed Peas singing their hit, "Let's Get It Started," and holding Motorola Inc.'s new MP3 player phones and its QWERTY-keyboard communicator phones.
Ed Zander, 57, Moto's chairman since January, beamed and said: "I think you could say this is a different type of analyst meeting. I've never been to an analyst meeting where we feed you drinks and show you rock videos."
With spotlights focused on the stage and the help of a tech assistant, he demonstrated some new devices, including the flashy, metal-clad RAZR V3, the thinnest flip phone on the market; a cell phone that can hook up with the a broadband link at home, and replace the traditional landline; the Ojo video phone; an MP3 phone; a video conferencing phone; a Microsoft Windows-based phone, and a high- definition digital video recorder a la TiVo.
Suddenly, Steve Jobs, chief executive and founder of Apple Computer, Zander's homeboy from the old Silicon Valley 'hood, appeared on the screen via a live videoconference.
They announced that the two companies were working together to bring out an iPod-like phone next year that will upload MP3 tunes or digitized tunes from a personal collection via a wireless Bluetooth connection or a USB port. Jobs said he looked forward to buying some of the devices. Zander promised the zillionaire a discount.
Gimlet-eyed, wine-sipping Jane Zweig, chief executive of Herschel Shosteck Associates, the telecom research firm with a reputation for asking tough questions, was impressed: "Now that was a cool announcement."
Then, Zander got on the Ojo videophone and was talking to Wimbledon champ and tennis babe Maria Sharapova, who had a cell phone failure after upsetting Serena Williams. The Russian teen had got on a cell phone to share the news with her mom, but the device failed.
"Come on, technology," she cried at the time.
She told Zander that her old phone was "a piece of crap." Pardon her Russian. And she promised Zander she would be getting a Moto phone. Zander, who has a strong marketing streak and has been known to threaten to go out on Michigan Avenue to sell phones to strangers, beamed again.
In fact, Monday's event, tagged "Moto Media Mania," a prelude to the traditional button-down analyst meeting held on Tuesday, was unique for being used as an opportunity to roll out new products.
Tuesday, Zander and his staff reviewed Motorola's financials, after completing two successful quarters. David Devonshire, the company's chief financial officer, said it felt good to get up before analysts this year because last year analysts "were ready to throw eggs at me."
The company posted a 40 percent gain in revenue, and 10 percent earnings growth in the first half of the year. Zander said the company has the best balance sheet since it was founded 75 years ago.
Mike Zafirovski, Motorola president, said the company has come out with 134 new products this year compared with 80 last year.
Analysts long had called on Motorola to sell off its 53-year-old semiconductor unit, which dances to the oft-times raucous tune of the chip industry, so it could focus on its cell phone business. Their advice started to reach fruition this month as Motorola completed the initial public offering for Freescale Semiconductor.
Zander said that when he arrived on the scene, analysts suggested selling other units. But he said, "The for-sale sign has been taken down."
He focused on his vision for the company, saying he examined Motorola's assets and concluded that the diverse pieces, including cell phones, cellular infrastructure, broadband and government communications, fit together. "Wow, this stuff really works," he said, to form "a great communications company."
He said the various products combine to form a vision of "seamless mobility," connecting people's lives at home, work and in the car with "the device formerly known as a cell phone."
He said, "Our competitors would love to have the positions we have in the marketplace today."
Zander said the cell phone is emerging as the "third screen" after the TV and the computer and has the potential to be the most powerful. "The next big bet for us will be digits," he predicted.
Zander said that using a cell phone as the base, it is increasingly possible to manage everything digital in our lives, from reading mail to paying bills, listening to music and watching TV shows and getting news. "Everything will be digits," he said.
"The transformation of Motorola is in progress. It will take time and will involve reinventing and reinvesting."
He said the Moto Media Mania event showed that all parts of his company could work together. Zander, the cheerleader, was saying in an optimistic way what Sharapova had uttered in frustration: "Come on, technology."
THE FURURE CALLING //
Among new products announced at Motorola Inc.'s analyst conference were:
*RAZR V3-- This ultra-thin flip-phone is only a half-inch thick and has a 2.2-inch color screen. It has an integrated camera, Bluetooth wireless technology, MPEG video playback and a 3D-graphics engine.
*iTunes Alliance-- Motorola and Apple Computer will bring iTunes music player to Motorola's next-generation phones.
*CN620-- The first phone-integrated Wi-Fi and cellular service for voice and data communications. This device enables people to move from a wireless network to a cellular network seamlessly.
*C/V975-- These phones have 3G, or third-generation, technologies with multi-media features, such as games and a video camera.
*Ojo Personal Video Phone-- This phone makes possible face-to- face video and voice communications over a DSL or cable broadband network.
*High-Definition Dual-Tuner Digital Video Recorder-- Like TiVo, this device records and pauses "live" television.
*Mobile Automated Fingerprint Identification System-- This mobile system enables homeland security workers and law-enforcement fingerprints, photographs, records and documents in the field.
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