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IRVINE, Calif.--(BUSINESS WIRE)--Nov. 4, 2003

Boost Mobile today announced that 30 Sam Goody retail stores in California and Nevada are now offering Boost Mobile's(TM) pay-as-you-go wireless phones and services just in time for holiday shopping. Sam Goody stores are the latest retail channel carrying Boost Mobile phones joining other national retailers including Target, Wal-Mart, and Best Buy, throughout California and Nevada.

"We are happy to add Sam Goody to our list of retailers that offer youth entertainment products," said Boost Mobile CEO Peter Adderton. "Boost Mobile puts its customers first in part by pursuing retail distribution channels that are uniquely suited to the lifestyle and behavior of American youth, and Sam Goody is helping us continue to deliver our feature-packed wireless phones at affordable prices in locations where youth prefer to shop."

As a part of Boost Mobile's $20 off holiday promotion, Sam Goody customers can now purchase the new Boost i205 phone for $59.99, popular Roxy i90c phone for $179 and Boost i60c phone for $129. From Nov. 1, 2003 through Jan. 3, 2004, all Boost Mobile phones are $20 off at point of sale.

Pay-as-you-go pricing for Boost Mobile service, also sold at Sam Goody, offers a simple, flat rate of 25 cents per minute, 24 hours a day, seven days a week. Use of Boost Walkie-Talkie, the long-range Push To Talk(SM) service, which is available with all Boost wireless phones, is only $1 per day for unlimited single market use, and $1.50 per day for unlimited national usage, and the fee is only charged on days when the service is actually used.

"By enabling today's youth to find Boost phones and services at Sam Goody, Boost Mobile continues to be an authentic part of the overall youth lifestyle culture," said Debra Brummer, senior vice president of stores -- Sam Goody/Suncoast and In-Store Technology. "We are pleased to add Boost phones and services to our merchandise and look forward to expanding our distribution when Boost Mobile rolls out into additional markets next year."

About Boost Mobile

Boost Mobile, with headquarters in Irvine, is a lifestyle-based telecommunications company that focuses solely on offering wireless communications products for the youth market. The company offers pay-as-you-go wireless phone service, Boost Walkie-Talkie Push To Talk(SM) service, Re-Boost pay-as-you-go airtime cards and a wide range of accessories, Java(TM) games for wireless phones, ring-tones and other cutting-edge mobile services that are available at more than 3,000 locations where youth prefer to shop, including Best Buy, Wal-Mart, Sam Goody, Target, Wherehouse Music, Good Guys, and wireless and youth fashion retailers in California and Nevada. Boost Mobile's marketing is centered on youth activities such as action sports, music, fashion and entertainment. Find more information on the Web at http://www.boostmobile.com.

About Sam Goody

Sam Goody stocks an overwhelming selection of music in every genre -- from new releases and best sellers to classics and everything in between. Sam Goody, a division of Musicland Group Inc., operates more than 500 retail stores in 48 states, Puerto Rico and the Virgin Islands and online at SamGoody.com.